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Black Friday for Business | 2021 | South Africa

Black Friday?  



Just so you know, Black Friday is the biggest international sale that was started in the early 1900s in USA and to date, it is still the biggest last Friday of November where consumers around the world buy necessities to prepare for the holiday and gifting season. It is an annual shopping event that businesses and customers all over the world eagerly anticipate

Small businesses can take advantage of Black Friday, this presents you with an opportunity to win customers and keep them coming back for more. Everyone likes saving and getting discounts.   

Although Black Friday 2020 was a flop for South African retailers – statistics show, with a huge decrease in in-store sales. Shoppers avoided malls and stores due to coronavirus – but also there was a lack of money in their pockets, because of the economic impact of the virus and lockdown. But this year, we’re getting more prepared and focusing on what we can change/improve. 

We had already had a social media post that summarises this, but in this blog we will discuss this in detail. Keep reading! 

Here are 3 things you can do:  

1️⃣ Social listening: Black Friday is on everyone’s lips, tune in your target market’s conversation to find out what kind of deals they hope to find. You can do a keyword research on either Google or Social Media to find out this information, see what people are mostly searching or talking about. 

That is why market research, before anything else is so important so you may know your customers. Know where to find them, how to find them, and how to entice them. 

2️⃣ Start preaching & marketing: customers research in advance, start advertising teasers. Some people already have a budget dedicatedly Black Friday deals, help them make buying decisions. On the day/weekend, people will be going straight where they want specific things and not hop into shop after shop. 

5 Black Friday Marketing Ideas:

  • On-site notifications
  • Popups
  • Email marketing
  • Flash sale
  • Social media ads 

3️⃣ Make the experience smooth: Over the past year, Covid-19 restrictions pushed many traditional stores and customers online. Online transactions increased by more than 60% – more brands selling online means higher competition. More customers, especially those who are new to the digital retail space, means new challenges and demands. 

Now that the restrictions are lifted, it might be quite a mess at physical shops, online shops also get a lot of traffic. Make sure you are prepared for the numbers and offer a variety of payment options. If need be, hire a VA (virtual assistant) if your business is online based and make arrangements with your developers to make sure your e-commerce site can take the traffic. If you have a physical store, prepare your team to be active and on the ground – helping customers. 

Before the launch of your Black Friday marketing campaigns, make sure you didn’t neglect the details that can make or break the customer experience. Take a careful look at your store or website and see if there is any room for improvement.

Do you have any Black Friday deals planned?  

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How to use customers as brand advocates

Ever heard the saying “people believe people, not brand”? This is mostly said in marketing, and that is why lately we see more brands work with Influencers. A campaign with a brand influencer is likely to perform better than an advert of a product without a user, a bonus is that influencer already have a strong community. In this article, we will show you a few ways in which you can use customers as your brand advocates. 



Businesses that market themselves on digital platforms use content to communicate with their customers, attract prospects and retain their current clientele. What we mean when we say your customers are your brand advocates is that they will create the content for you and do the marketing for your, this is called Customer Generated Content in marketing.

User Generated Content is the type of content that is created by users or customers of your brand. This content usually indirectly markets a given brand due to the relationship fans and customers have with the brand. This type of content is given by means of testimonials by customers to market your products or services.

Practical example… here’s a non requested review on Facebook and feedback;

 

Although positive customer feedback is important for brand success, taking proactive measures toward turning these satisfied customers into brand advocates is key to long-term loyalty and attracting new customers in the process. 

“It is harder to acquire a new client than to retain one”. 

Now the to the real question, how can a brand turn satisfied customers into loyal brand advocates? Here are 3 ways to do so:

1️⃣ Build a community  

A community is something a customer can FEEL part of, it gives a sense of belonging – it’s all about common interests and meaningful connections. 

The nice things about investing in an online community is that it is one of the most valuable thing any brand can have for long-term success. Some benefits include your people standing up for you. 

A community is also a great way to acquire feedback, it personalizes people’s experience and make them feel like they are talking to human beings, not brands. This is great because when they are not satisfied with your product, they will be able to talk and not go on to social media to “expose” you, they have a 2 way communication after all. 

2️⃣ Customer service 

More than anything, people remember how you treat them. Ever heard it been said “when your customer comes to you with an inquiry, they already have a competitor in mind”? The best way to win then over is through efficient customer service…and that means responding timely, politely and explaining clearly if need be. 


One of the best things about good customer service is that when things go wrong or they encounter a problem, they will communicate with the same energy, politely. 

3️⃣ After service 

Every relationship needs good communication to work, it’s a good practice to do so with your customers as well. Whether you’re asking for a review or any form if feedback, it’s always good to get feedback from clients. This also helps you know how good is your service, if you’re serving them well or need improvement. 

Some brands give points when you give a review. You don’t necessarily have to do this, however you have have that after sale conversations to make them feel you care.

These are just the 3 ways we wanted to share with you, there are definitely many more. If you have a way of getting your customer be loyal to you, let us know how you do that, we love hearing from you! 

Don’t forget to connect with us on social media for daily updates about the latest news updates, tips and other good content regarding business: @accasesolutions. 

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Common startup failure reasons in South Africa

South Africa has one of the highest business failure rates in the world, with five out of seven of these businesses failing within the first year of operation. This is worth looking into if you are considering starting a business or have a new startup who wants in for a long haul. Read on…

For a country with such a high rate of unemployment, this is very concerning. SMMEs play a crucial role in counteracting the major challenge of unemployment. What’s the gap between SMMEs and acquiring talent/skills from the qualified? 

As said by the specialist advisory service, access to finance is a major stumbling block,  with only 6% of SMMEs report to have received government support. Although there are government programmes and initiatives, some still find it relatively difficult to get funding due to criterion and/ or requirements.

Although there are many different reasons why start ups fail, we can’t narrow it down to 1 thing. This is worth looking into. In this blog, we will look at only 3 reasons why…

3️⃣ common reasons why South African startups fail:

1️⃣ Liquidation

In finance and economics, liquidation refers to the closing of a business when liabilities exceed assets and it can be resolved by voluntary action or by an order of the court. “216 companies were liquidated in March 2021, compared to the 178 the month before – a 21% jump. Voluntary liquidations increased by 61 cases and compulsory liquidations increased by 10 cases. This is 49% higher than the total liquidations registered in March 2020.”

Sourcewww.businesstech.co.za/news

2️⃣ Lack of skills and knowledge

They say “illiteracy in business is another reason for small business failure.although it is worth noting that finding skills/talent is not limited to finding a good cashier for example, but finding the skills + right attitude. This means finding a person with people skills (attitude towards customers), and functional skills (e.g., planning, organizing, leading and controlling). Find a team with both technical skills and people skills to keep customers coming back.

3️⃣ Poor sales and marketing

Sales is the heart of a business and marketing keeps it alive. Nothing’s more important than brand awareness. No matter how great your product/service might be, your business will take a dip if no one knows about it. Sometimes you don’t need a 20 page business plan, you need proper marketing! 

It is by far more costly to to win a new market than to preserve an existing one. It takes time to raise brand awareness, build up sales, build a new team, etc. If you can, save your small business. 

Guide to hitting Online Sales.

Landing here, our assumption is that you’ve read our previous blog on “Going Digital”!? If you haven’t, you can catch up ⏪ this blog article is more of a continuation ⏩



We believe in continuous learning, hence we are consistent in adding to your knowledge with our weekly blog posts. If there’s any specific topic you would like us to cover, feel free to drop us a comment or shoot us a DM on our socials @accasesolutions. Ok, let’s get to it!

Now that you know what does “Going Digital” means, WHY go digital, and HOW to go digital, let’s help you get started with a proven strategy that has helped marketers sell through digital platforms. In this blog, we will focus a bit on marketing and making sales online.

Rule number 1: Don’t ignore what people want, give it to them. DO NOT neglect customer needs! Second to that is knowing how to communicate your value by teaching your customers about your products/services and sticking to the mission!

Developing a digital marketing strategy
1️⃣ Define your goal.


There are 2️⃣ types of goals
☑ Ongoing – overall focus on marketing (long term)
☑ Campaign goals – specific initiative and short term

The common include:
• Improving customer engagement
• Generating more leads
• Growing sales
• Increase traffic
• Expand reach
• Enhancing brand perception


Choosing the right channels
“You need to be active on every social media platform” is a myth and bad advice. Invest in a smart mix of channels. Choose the ones that make sense for your audience.

A business should be centered around your ideal client avatar. You need a comprehensive customized strategy that’s proven to work in your industry.

Try the following:
• Research the channel’s audience
• Review research studies – source: business insider, social media today, etc.
• Discover how channels affect distinct

Facebook – 2.4 billion active users offer a lot of business features.
Instagram – 500 million active users, visually based. The online mall
Twitter – top messaging platform. Ideal for trending conversations
LinkedIn
• Top professional networking site
• Ideal for connecting with industry experts
• Great for B2B marketing
YouTube- top video sharing site. Business & influencers can create channels & monetize.

Creating content
Crafting messaging – Identify valuable content
Choosing topics – relevant topics that aren’t always marketing but also entertaining, educational, and value-driven, also align with your business goals


Selling on social media


“Your brand is what people say about you when you’re not around, so it’s built through sales and that means getting an experience with you.”

Stories sell!! To get to people’s wallets, you first need to get them to their feelings. That’s the hook!

> Customers trust people over brands
63% of customers trust influencers vs brands…reaching customers that trust opinions of that person
> Influencer partnerships (sponsored) – Paid endorsement of product or service
> REVIEWS – sending free products for reviews
> Co-branded – Influencer & company cooperate on product marketing, then share resulting sales
> Paid advertising – purchasing exposure to certain audiences & preferred placements. Start with a test campaign – AB Testing


When it comes to Customer Service, give INSTANT RESPONSES. Use platforms like Keyhole and Mention, be sure to make your message sounds humane. Turn on notifications, or look through manual searches.


To conclude, we leave you with the following tips:
• Algorithms change every 1 or 2 months, stay up to date.
• Customer service is important!! When people enquire from you, they already have other options. Be the best option!
• Take things personally instead of seeing them as a problem-solution equation.