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How to use customers as brand advocates

Ever heard the saying “people believe people, not brand”? This is mostly said in marketing, and that is why lately we see more brands work with Influencers. A campaign with a brand influencer is likely to perform better than an advert of a product without a user, a bonus is that influencer already have a strong community. In this article, we will show you a few ways in which you can use customers as your brand advocates. 



Businesses that market themselves on digital platforms use content to communicate with their customers, attract prospects and retain their current clientele. What we mean when we say your customers are your brand advocates is that they will create the content for you and do the marketing for your, this is called Customer Generated Content in marketing.

User Generated Content is the type of content that is created by users or customers of your brand. This content usually indirectly markets a given brand due to the relationship fans and customers have with the brand. This type of content is given by means of testimonials by customers to market your products or services.

Practical example… here’s a non requested review on Facebook and feedback;

 

Although positive customer feedback is important for brand success, taking proactive measures toward turning these satisfied customers into brand advocates is key to long-term loyalty and attracting new customers in the process. 

“It is harder to acquire a new client than to retain one”. 

Now the to the real question, how can a brand turn satisfied customers into loyal brand advocates? Here are 3 ways to do so:

1️⃣ Build a community  

A community is something a customer can FEEL part of, it gives a sense of belonging – it’s all about common interests and meaningful connections. 

The nice things about investing in an online community is that it is one of the most valuable thing any brand can have for long-term success. Some benefits include your people standing up for you. 

A community is also a great way to acquire feedback, it personalizes people’s experience and make them feel like they are talking to human beings, not brands. This is great because when they are not satisfied with your product, they will be able to talk and not go on to social media to “expose” you, they have a 2 way communication after all. 

2️⃣ Customer service 

More than anything, people remember how you treat them. Ever heard it been said “when your customer comes to you with an inquiry, they already have a competitor in mind”? The best way to win then over is through efficient customer service…and that means responding timely, politely and explaining clearly if need be. 


One of the best things about good customer service is that when things go wrong or they encounter a problem, they will communicate with the same energy, politely. 

3️⃣ After service 

Every relationship needs good communication to work, it’s a good practice to do so with your customers as well. Whether you’re asking for a review or any form if feedback, it’s always good to get feedback from clients. This also helps you know how good is your service, if you’re serving them well or need improvement. 

Some brands give points when you give a review. You don’t necessarily have to do this, however you have have that after sale conversations to make them feel you care.

These are just the 3 ways we wanted to share with you, there are definitely many more. If you have a way of getting your customer be loyal to you, let us know how you do that, we love hearing from you! 

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