Landing here, our assumption is that you’ve read our previous blog on “Going Digital”!? If you haven’t, you can catch up ⏪ this blog article is more of a continuation ⏩
We believe in continuous learning, hence we are consistent in adding to your knowledge with our weekly blog posts. If there’s any specific topic you would like us to cover, feel free to drop us a comment or shoot us a DM on our socials @accasesolutions. Ok, let’s get to it!
Now that you know what does “Going Digital” means, WHY go digital, and HOW to go digital, let’s help you get started with a proven strategy that has helped marketers sell through digital platforms. In this blog, we will focus a bit on marketing and making sales online.
Rule number 1: Don’t ignore what people want, give it to them. DO NOT neglect customer needs! Second to that is knowing how to communicate your value by teaching your customers about your products/services and sticking to the mission!
Developing a digital marketing strategy
1️⃣ Define your goal.
There are 2️⃣ types of goals
☑ Ongoing – overall focus on marketing (long term)
☑ Campaign goals – specific initiative and short term
The common include:
• Improving customer engagement
• Generating more leads
• Growing sales
• Increase traffic
• Expand reach
• Enhancing brand perception
Choosing the right channels
“You need to be active on every social media platform” is a myth and bad advice. Invest in a smart mix of channels. Choose the ones that make sense for your audience.
A business should be centered around your ideal client avatar. You need a comprehensive customized strategy that’s proven to work in your industry.
Try the following:
• Research the channel’s audience
• Review research studies – source: business insider, social media today, etc.
• Discover how channels affect distinct
Facebook – 2.4 billion active users offer a lot of business features.
Instagram – 500 million active users, visually based. The online mall
Twitter – top messaging platform. Ideal for trending conversations
• Top professional networking site
• Ideal for connecting with industry experts
• Great for B2B marketing
YouTube- top video sharing site. Business & influencers can create channels & monetize.
Crafting messaging – Identify valuable content
Choosing topics – relevant topics that aren’t always marketing but also entertaining, educational, and value-driven, also align with your business goals
Selling on social media
“Your brand is what people say about you when you’re not around, so it’s built through sales and that means getting an experience with you.”
Stories sell!! To get to people’s wallets, you first need to get them to their feelings. That’s the hook!
> Customers trust people over brands
63% of customers trust influencers vs brands…reaching customers that trust opinions of that person
> Influencer partnerships (sponsored) – Paid endorsement of product or service
> REVIEWS – sending free products for reviews
> Co-branded – Influencer & company cooperate on product marketing, then share resulting sales
> Paid advertising – purchasing exposure to certain audiences & preferred placements. Start with a test campaign – AB Testing
When it comes to Customer Service, give INSTANT RESPONSES. Use platforms like Keyhole and Mention, be sure to make your message sounds humane. Turn on notifications, or look through manual searches.
To conclude, we leave you with the following tips:
• Algorithms change every 1 or 2 months, stay up to date.
• Customer service is important!! When people enquire from you, they already have other options. Be the best option!
• Take things personally instead of seeing them as a problem-solution equation.