“Going digital” is more than just a buzzword, it’s a catalyst for growth. Not only does it allow more productivity and cost-saving, but it’s also an essential strategy in the t COVID-19 crisis.
“If your business is not on the internet, then your business will be out of business.”
WHAT does “going digital” mean?
Digital transformation is inevitable, it presents your business with endless (online) opportunities and you reap the benefits when someone searches for something related to what you do or sell. Essentially, going digital means building an online presence for your business. this requires a full understanding of how your audience (target market) uses technology to access what they need, at the right time.
For instance, when someone clicks a link to your website, they can learn so much about you like pricing, client testimonials (which builds trust), or even schedule an appointment.
WHY go digital?
How digitizing can help you build your business
1. Build relations on social networks
2. Selling online
3. Finding new customers
4. Keeping existing customers
Ask yourself, “ why do I want to go digital ? “ before anything else, people have to know you exist.
Additionally, this will also give you valuable insight into prospective clients, what the ey want and how to give it to them.
HOW to go digital:
“To make digital strategies to truly succeed, employ a human-centric approach“
Action steps to get started:
- Goal Setting
Be intentful. Before going digital, think about what is your objective and what you want to achieve online. It will help you set the right priorities and help align your plan.
2. Find Your Audience + Platform
WHERE DOES YOUR TARGET MARKET HANG OUT??
If you cant answer that question, stay back and think about it for a while. There are tons o digital platforms/social media networks, it’s a waste of time and money to spend time on and efforts on LinkedIn for instance when the vibey youth you are looking for is on Instagram.
3. Create A Strategy
It will help to find a team of experts to help you on this one. Marketing is almost a full-time job, the other thing to note is the everchanging algorithms – this requires you to always stay up to date with how these channels work so you can be on top of your game and beat your competitors.
This is one of the easiest. If you are going the social media route, you can create business pages where your customers can reach you, and new audiences can learn about you. Then start sharing content.
5. Analyze And Improve
This is one of the most important things to do because what are you doing if you are not measuring your growth? Not only does it help you measure, it gives you insights on people’s interests about you so you can “give people what they want”
Finally, or rather a bonus point: stand out from your competition
that may sound cliche but it can’t get any truer! Provide valuable or quality content and stay consistent. This will help you gain people’s trust, in a world full of scammers and fraudsters.
That’s all from us today, we hope these help you in some way. Feel free to indulge in our blog, we have a read with some of the tools you can use to run your business digitally, it complements this read 🔗👉 https://accasesolutions.co.za/2021/03/09/5-must-have-apps-on-your-phone-entrepreneurs/