Guide to hitting Online Sales.

Landing here, our assumption is that you’ve read our previous blog on “Going Digital”!? If you haven’t, you can catch up ⏪ this blog article is more of a continuation ⏩



We believe in continuous learning, hence we are consistent in adding to your knowledge with our weekly blog posts. If there’s any specific topic you would like us to cover, feel free to drop us a comment or shoot us a DM on our socials @accasesolutions. Ok, let’s get to it!

Now that you know what does “Going Digital” means, WHY go digital, and HOW to go digital, let’s help you get started with a proven strategy that has helped marketers sell through digital platforms. In this blog, we will focus a bit on marketing and making sales online.

Rule number 1: Don’t ignore what people want, give it to them. DO NOT neglect customer needs! Second to that is knowing how to communicate your value by teaching your customers about your products/services and sticking to the mission!

Developing a digital marketing strategy
1️⃣ Define your goal.


There are 2️⃣ types of goals
☑ Ongoing – overall focus on marketing (long term)
☑ Campaign goals – specific initiative and short term

The common include:
• Improving customer engagement
• Generating more leads
• Growing sales
• Increase traffic
• Expand reach
• Enhancing brand perception


Choosing the right channels
“You need to be active on every social media platform” is a myth and bad advice. Invest in a smart mix of channels. Choose the ones that make sense for your audience.

A business should be centered around your ideal client avatar. You need a comprehensive customized strategy that’s proven to work in your industry.

Try the following:
• Research the channel’s audience
• Review research studies – source: business insider, social media today, etc.
• Discover how channels affect distinct

Facebook – 2.4 billion active users offer a lot of business features.
Instagram – 500 million active users, visually based. The online mall
Twitter – top messaging platform. Ideal for trending conversations
LinkedIn
• Top professional networking site
• Ideal for connecting with industry experts
• Great for B2B marketing
YouTube- top video sharing site. Business & influencers can create channels & monetize.

Creating content
Crafting messaging – Identify valuable content
Choosing topics – relevant topics that aren’t always marketing but also entertaining, educational, and value-driven, also align with your business goals


Selling on social media


“Your brand is what people say about you when you’re not around, so it’s built through sales and that means getting an experience with you.”

Stories sell!! To get to people’s wallets, you first need to get them to their feelings. That’s the hook!

> Customers trust people over brands
63% of customers trust influencers vs brands…reaching customers that trust opinions of that person
> Influencer partnerships (sponsored) – Paid endorsement of product or service
> REVIEWS – sending free products for reviews
> Co-branded – Influencer & company cooperate on product marketing, then share resulting sales
> Paid advertising – purchasing exposure to certain audiences & preferred placements. Start with a test campaign – AB Testing


When it comes to Customer Service, give INSTANT RESPONSES. Use platforms like Keyhole and Mention, be sure to make your message sounds humane. Turn on notifications, or look through manual searches.


To conclude, we leave you with the following tips:
• Algorithms change every 1 or 2 months, stay up to date.
• Customer service is important!! When people enquire from you, they already have other options. Be the best option!
• Take things personally instead of seeing them as a problem-solution equation. 

Go Digital or Go Out of Business.

“Going digital” is more than just a buzzword, it’s a catalyst for growth. Not only does it allow more productivity and cost-saving, but it’s also an essential strategy in the t COVID-19 crisis.

“If your business is not on the internet, then your business will be out of business.”

~Bill gates~

WHAT does “going digital” mean?

Digital transformation is inevitable, it presents your business with endless (online) opportunities and you reap the benefits when someone searches for something related to what you do or sell. Essentially, going digital means building an online presence for your business. this requires a full understanding of how your audience (target market) uses technology to access what they need, at the right time.

For instance, when someone clicks a link to your website, they can learn so much about you like pricing, client testimonials (which builds trust), or even schedule an appointment.

WHY go digital?

How digitizing can help you build your business  

1. Build relations on social networks  

2. Selling online  

3. Finding new customers  

4. Keeping existing customers  

Ask yourself, “ why do I want to go digital ? “ before anything else, people have to know you exist.  

Additionally, this will also give you valuable insight into prospective clients,  what the ey want and how to give it to them. 

HOW to go digital:   

To make digital strategies to truly succeed, employ a human-centric approach

Action steps to get started:

  1. Goal Setting  

Be intentful. Before going digital, think about what is your objective and what you want to achieve online. It will help you set the right priorities and help align your plan.  

2. Find Your Audience + Platform

WHERE DOES YOUR TARGET MARKET HANG OUT??

If you cant answer that question, stay back and think about it for a while. There are tons o digital platforms/social media networks, it’s a waste of time and money to spend time on and efforts on LinkedIn for instance when the vibey youth you are looking for is on Instagram.

3. Create A Strategy

It will help to find a team of experts to help you on this one. Marketing is almost a full-time job, the other thing to note is the everchanging algorithms – this requires you to always stay up to date with how these channels work so you can be on top of your game and beat your competitors.

4. Launch

This is one of the easiest. If you are going the social media route, you can create business pages where your customers can reach you, and new audiences can learn about you. Then start sharing content.

5. Analyze And Improve

This is one of the most important things to do because what are you doing if you are not measuring your growth? Not only does it help you measure, it gives you insights on people’s interests about you so you can “give people what they want”

Finally, or rather a bonus point: stand out from your competition 

that may sound cliche but it can’t get any truer! Provide valuable or quality content and stay consistent. This will help you gain people’s trust, in a world full of scammers and fraudsters.

That’s all from us today, we hope these help you in some way. Feel free to indulge in our blog, we have a read with some of the tools you can use to run your business digitally, it complements this read 🔗👉 https://accasesolutions.co.za/2021/03/09/5-must-have-apps-on-your-phone-entrepreneurs/