Brand Storytelling | Marketing

Oftentimes, marketers use the word “storytelling” and the importance of it. It’s without a doubt, it’s an effective way of growing your brand… and sometimes you might have done it without noticing. Let’s unpack it. 

Firstly, understand that Brand Storytelling is the use of evoking emotions to connect your brand to customers, this creates a company’s essence. This means focusing on creating empathy by linking what your brand stands for – with the values you share with your customers. 

The powerful brands that succeed in telling stories are the ones that know how to capture attention, create empathy, and drive them to take action.


Thanks to the internet, reaching out to clients has never been cheaper and easier. The problem is that you’re now competing with tens of thousands of brands – big and small for your customer’s attention. How can you make sure you’re the first option? 


The power of Storytelling 

What makes brand stories powerful is one thing: EMPATHY. 

Great stories create an empathetic bond, and connect you with your audience, it builds brand loyalty. This is because the consumer can resonate – which can help you with their confidence in your product or solution. 

Stories affect us physically and mentally – this means that whatever you encounter, your audience feels more or less the same way you do because our brains can’t tell the difference between reality and story. The same way you can feel the pain your favourite character in a movie feels, even if the story is not real. 

5 elements of brand storytelling

  1. Consistency and authenticity 
  2. Knowing your audience
  3. Communicating the problem you solve
  4. Building your character
  5. Connecting with your community.

How-To Tell Stories 

Capture attention 

Attention is what every brand is fighting for with its competitors. A marketer said…

“Great stories draw us in. They maintain our attention by taking us on an emotional roller coaster ride.” 

This is just the same as in your favourite movie, you stay tuned until you find out what happens eventually to the main character. In this instance, you stay connected and attuned until you find out how a brand solves your problem. 

Create empathy 

By creating empathy with the audience, and telling a story that evokes emotion, your brands can take advantage of storytelling. We have mentioned prior that emphatic stories create resonance. So then, inject an obstacle into your story that customers can relate to, and position your brand, product, or service as hero. 

Drive them to take an action

With anything you do, remember to insert your CTA (call to action) to compel action. You caught their attention, got them hooked to your story –  mixed with emotions, now to offer them your solutions and add a call to action: it could be COMMENT, CALL US, EMAIL US, CLICK THE LINK, anything. 


The following are common types of brand storytelling.

  • Mission – the story of why your brand exists. This also tells your audience what you stand for, and how they can possibly support you. 
  • Vision – painting a compelling picture of the future of your company, brand and products.
  • Founders & Employees – what inspired you to work with them? What qualifies then to be in your team, or in your industry? Success in career?
  • Organizational Culture – these are your principles, set of beliefs, values, language, and everything that make up your brand and/ or team what it is.
  • Marketing and Advertising – your use of videos, GIF, images and other marketing material to communicate your message in a way that your target market understands.

We can go on and on but we will end it off here for now. Let us know how you connect with your target market in your business in the comments, we would love to hear from you!

Guide to hitting Online Sales.

Landing here, our assumption is that you’ve read our previous blog on “Going Digital”!? If you haven’t, you can catch up ⏪ this blog article is more of a continuation ⏩

We believe in continuous learning, hence we are consistent in adding to your knowledge with our weekly blog posts. If there’s any specific topic you would like us to cover, feel free to drop us a comment or shoot us a DM on our socials @accasesolutions. Ok, let’s get to it!

Now that you know what does “Going Digital” means, WHY go digital, and HOW to go digital, let’s help you get started with a proven strategy that has helped marketers sell through digital platforms. In this blog, we will focus a bit on marketing and making sales online.

Rule number 1: Don’t ignore what people want, give it to them. DO NOT neglect customer needs! Second to that is knowing how to communicate your value by teaching your customers about your products/services and sticking to the mission!

Developing a digital marketing strategy
1️⃣ Define your goal.

There are 2️⃣ types of goals
☑ Ongoing – overall focus on marketing (long term)
☑ Campaign goals – specific initiative and short term

The common include:
• Improving customer engagement
• Generating more leads
• Growing sales
• Increase traffic
• Expand reach
• Enhancing brand perception

Choosing the right channels
“You need to be active on every social media platform” is a myth and bad advice. Invest in a smart mix of channels. Choose the ones that make sense for your audience.

A business should be centered around your ideal client avatar. You need a comprehensive customized strategy that’s proven to work in your industry.

Try the following:
• Research the channel’s audience
• Review research studies – source: business insider, social media today, etc.
• Discover how channels affect distinct

Facebook – 2.4 billion active users offer a lot of business features.
Instagram – 500 million active users, visually based. The online mall
Twitter – top messaging platform. Ideal for trending conversations
• Top professional networking site
• Ideal for connecting with industry experts
• Great for B2B marketing
YouTube- top video sharing site. Business & influencers can create channels & monetize.

Creating content
Crafting messaging – Identify valuable content
Choosing topics – relevant topics that aren’t always marketing but also entertaining, educational, and value-driven, also align with your business goals

Selling on social media

“Your brand is what people say about you when you’re not around, so it’s built through sales and that means getting an experience with you.”

Stories sell!! To get to people’s wallets, you first need to get them to their feelings. That’s the hook!

> Customers trust people over brands
63% of customers trust influencers vs brands…reaching customers that trust opinions of that person
> Influencer partnerships (sponsored) – Paid endorsement of product or service
> REVIEWS – sending free products for reviews
> Co-branded – Influencer & company cooperate on product marketing, then share resulting sales
> Paid advertising – purchasing exposure to certain audiences & preferred placements. Start with a test campaign – AB Testing

When it comes to Customer Service, give INSTANT RESPONSES. Use platforms like Keyhole and Mention, be sure to make your message sounds humane. Turn on notifications, or look through manual searches.

To conclude, we leave you with the following tips:
• Algorithms change every 1 or 2 months, stay up to date.
• Customer service is important!! When people enquire from you, they already have other options. Be the best option!
• Take things personally instead of seeing them as a problem-solution equation. 

Go Digital or Go Out of Business.

“Going digital” is more than just a buzzword, it’s a catalyst for growth. Not only does it allow more productivity and cost-saving, but it’s also an essential strategy in the t COVID-19 crisis.

“If your business is not on the internet, then your business will be out of business.”

~Bill gates~

WHAT does “going digital” mean?

Digital transformation is inevitable, it presents your business with endless (online) opportunities and you reap the benefits when someone searches for something related to what you do or sell. Essentially, going digital means building an online presence for your business. this requires a full understanding of how your audience (target market) uses technology to access what they need, at the right time.

For instance, when someone clicks a link to your website, they can learn so much about you like pricing, client testimonials (which builds trust), or even schedule an appointment.

WHY go digital?

How digitizing can help you build your business  

1. Build relations on social networks  

2. Selling online  

3. Finding new customers  

4. Keeping existing customers  

Ask yourself, “ why do I want to go digital ? “ before anything else, people have to know you exist.  

Additionally, this will also give you valuable insight into prospective clients,  what the ey want and how to give it to them. 

HOW to go digital:   

To make digital strategies to truly succeed, employ a human-centric approach

Action steps to get started:

  1. Goal Setting  

Be intentful. Before going digital, think about what is your objective and what you want to achieve online. It will help you set the right priorities and help align your plan.  

2. Find Your Audience + Platform


If you cant answer that question, stay back and think about it for a while. There are tons o digital platforms/social media networks, it’s a waste of time and money to spend time on and efforts on LinkedIn for instance when the vibey youth you are looking for is on Instagram.

3. Create A Strategy

It will help to find a team of experts to help you on this one. Marketing is almost a full-time job, the other thing to note is the everchanging algorithms – this requires you to always stay up to date with how these channels work so you can be on top of your game and beat your competitors.

4. Launch

This is one of the easiest. If you are going the social media route, you can create business pages where your customers can reach you, and new audiences can learn about you. Then start sharing content.

5. Analyze And Improve

This is one of the most important things to do because what are you doing if you are not measuring your growth? Not only does it help you measure, it gives you insights on people’s interests about you so you can “give people what they want”

Finally, or rather a bonus point: stand out from your competition 

that may sound cliche but it can’t get any truer! Provide valuable or quality content and stay consistent. This will help you gain people’s trust, in a world full of scammers and fraudsters.

That’s all from us today, we hope these help you in some way. Feel free to indulge in our blog, we have a read with some of the tools you can use to run your business digitally, it complements this read 🔗👉 https://accasesolutions.co.za/2021/03/09/5-must-have-apps-on-your-phone-entrepreneurs/