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Black Friday for Business | 2021 | South Africa

Black Friday?  



Just so you know, Black Friday is the biggest international sale that was started in the early 1900s in USA and to date, it is still the biggest last Friday of November where consumers around the world buy necessities to prepare for the holiday and gifting season. It is an annual shopping event that businesses and customers all over the world eagerly anticipate

Small businesses can take advantage of Black Friday, this presents you with an opportunity to win customers and keep them coming back for more. Everyone likes saving and getting discounts.   

Although Black Friday 2020 was a flop for South African retailers – statistics show, with a huge decrease in in-store sales. Shoppers avoided malls and stores due to coronavirus – but also there was a lack of money in their pockets, because of the economic impact of the virus and lockdown. But this year, we’re getting more prepared and focusing on what we can change/improve. 

We had already had a social media post that summarises this, but in this blog we will discuss this in detail. Keep reading! 

Here are 3 things you can do:  

1️⃣ Social listening: Black Friday is on everyone’s lips, tune in your target market’s conversation to find out what kind of deals they hope to find. You can do a keyword research on either Google or Social Media to find out this information, see what people are mostly searching or talking about. 

That is why market research, before anything else is so important so you may know your customers. Know where to find them, how to find them, and how to entice them. 

2️⃣ Start preaching & marketing: customers research in advance, start advertising teasers. Some people already have a budget dedicatedly Black Friday deals, help them make buying decisions. On the day/weekend, people will be going straight where they want specific things and not hop into shop after shop. 

5 Black Friday Marketing Ideas:

  • On-site notifications
  • Popups
  • Email marketing
  • Flash sale
  • Social media ads 

3️⃣ Make the experience smooth: Over the past year, Covid-19 restrictions pushed many traditional stores and customers online. Online transactions increased by more than 60% – more brands selling online means higher competition. More customers, especially those who are new to the digital retail space, means new challenges and demands. 

Now that the restrictions are lifted, it might be quite a mess at physical shops, online shops also get a lot of traffic. Make sure you are prepared for the numbers and offer a variety of payment options. If need be, hire a VA (virtual assistant) if your business is online based and make arrangements with your developers to make sure your e-commerce site can take the traffic. If you have a physical store, prepare your team to be active and on the ground – helping customers. 

Before the launch of your Black Friday marketing campaigns, make sure you didn’t neglect the details that can make or break the customer experience. Take a careful look at your store or website and see if there is any room for improvement.

Do you have any Black Friday deals planned?  

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