5 best ways to sell your business

Implement search engine optimization

To put things into perspective, Search Engine Optimization (A.K.A SEO), SEO is the process of improving your website to increase its visibility when people search for products or services related to your business on Google and other search engines. In essence, Search engines help people find what they’re looking for online, this is a free benefit for businesses.  

To give you a less technical explanation, this is how search engines work:

Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.

Source: Mailchimp

This could do a lot for your business, people conduct thousands of searches each day, including products and services. 

Create and verify your Google Business Profile

Your Google Business Profile (Google listing) is what allows your business to show up in Google results including your business name, services (need good SEO), Google Maps, etc. 

If you’re ranking on Google Maps, this means your business is basically promoting itself 24/7. Moreover, you can publish posts directly to your Google listing, this puts you right in front of your target audience (at a time when they have high intent) when you put up attractive promotions.

Create a landing page offer

Yes, a landing page, not a website. Websites generally contain a lot of information, which can get overwhelming. A website convinces people about an offer, instead of focusing primarily on the offer itself. On the other hand, a landing page is more driven. It focuses on a good offer and Call to Action, which can bear more results. 

Advantages of a landing page:

  1. It focuses on ONE goal, usually selling, or call to action.
  2. Minimal distractions on the page
  3. Messaging and design precisely matched the goal

Run social media ADS

By now, you are familiar with social Ads, you have come across one at some stage. While optimizing search is good for a long-term strategy, sometimes you need more immediate results if you are running a SALE for instance. This is where ADS comes in!

Social media ADS are consistent in that they show up on your target audience’s feed every time they scroll on a specific app. When done right, the Advanced targeting feature on social ads ensures your ads are shown to only the most relevant audience. This is a great way to attract more followers/new audiences to your page, helping you build a community and loyalty around your business.

There are many different goals to select from when running social ads, it can be getting new audience/followers, running a SALE/discount offer, driving traffic to a website, and many more. Depending on your goals, this is a good option to consider.  

Online directories

An online directory is a website that tends to have high traffic. They can help enhance your online presence, and promote your business to high-intent customers. In fact, some consumers regularly visit online directories to search for businesses that fit their specific needs. Let’s just say, sometimes YOU do it without noticing. These directories can help people discover you, and sell your business without even visiting your website. 

Those are just a few easy to go about it, let us know in the comments which one you will be trying, or which one has worked for you so far. 

Business hardships

Business Doesn’t Have To Be Hard. Read These 7 Tips

 If you have been in business for some time, you know how challenging the entrepreneurial journey can be, it can get lonely too. It’s worse if you are a solo entrepreneur or don’t have a dedicated team you work with. In this blog, we will share some tips that will help make your journey a little less of a pain in the butt. 

Running a business shouldn’t take up all of your time, especially with small tasks. Thanks to technology, there are automation tools, and many other business systems you can put in place, that can make your life easier. Which we will get into. These shouldn’t cost you a leg and an arm either, especially for small businesses. 

According to reports and statistics, some of the common reasons why startups fail are due to, but not limited to lack of knowledge, and poor sales and marketing. Let’s get to it below.

7 tips to make running a business easier:

(1) Build cultures: the culture of an organization affects the running of it largely. If you share the same values, beliefs, attitudes, and practices that you live by in your organization, not only will you work well together, but you will get more done. For instance, let’s take it back to one of our examples of the common startup failure reasons stated above – lack of knowledge. If you have a reading culture in your business you get to learn more and ultimately earn more. 

(2) Hire young people: this is practically free. Organizations such as SEDA can lend you, interns, for free. You don’t have to pay them a salary, but mentor them and give them work experience. This can also help you save coins on taxes, this is called Employment Tax Incentive.  In his 2022 Budget Speech, Finance Minister Enoch Godongwana announced an increase in the ETI values from 1 March 2022.

(3) Automate: we can’t emphasize how much time you will save by automating things. From bookkeeping systems, accounting, marketing, social listening, and so forth, these things can save you so much time yet do so much for your business to keep it running smoothly. It is even becoming unnecessary to hire an administrator because these things can be automated, even email responses. Depending on the kind of business you’re in, automate things where you can, while you tackle tasks that need your attention more. 

(4) Use customers as advocates: a happy customer will give you free marketing! You can use this as a strategy. You’d be surprised how easy it is to get people to do stuff, all you need to do is ask. If you are selling products, send them a personalized card and ask them to tag you when they use it. If you’re selling services, ask them to leave you a review on your page or website. Endorsements are effective, but you need to fully satisfy customers.

(5) Tell stories: people love hearing success stories and things they can relate to… which can help you with their confidence in your product or solution. Storytelling is the use of evoking emotions to connect your brand to customers. Be authentic when building your brand, show what it takes, or what it took for your business to get where it is. Share highlights of your business, awards, the evolution of your logo, social proof/client testimonials, and show them before and after service of a client’s success. Take your community along with you on your journey. 

(6) Keep your books updated: you can either do this by setting up software or hiring a bookkeeper to keep your books in check. It can be easy to use business money for personal use, especially if you’re a solo entrepreneur. Poor money management can lead to business failure. Not only does keeping your books up-to-date let you know how much you made or lost, but it also makes things easier during tax season. We have a full guide on this, which we discussed in our Bookkeeping Workshop. Get in touch with us if you are interested in getting the session recording + materials: 

(7) Cut down unnecessary costs: don’t wait until your ship sinks till you save, start now. Saving money is critical for the survival of your business. Cut down on traditional marketing and go digital, stop attending unnecessary meetings and do virtual meetings instead, unless it’s necessary to do so. Partner with other entrepreneurs, creators, or freelancers, in that way you save on costs while getting serviced. This can also take us to our first point – hire interns. 

Let us know if any of these have worked for you, or which ones you are going to try, Feel free to add more in the comment section down below.