Implement search engine optimization
To put things into perspective, Search Engine Optimization (A.K.A SEO), SEO is the process of improving your website to increase its visibility when people search for products or services related to your business on Google and other search engines. In essence, Search engines help people find what they’re looking for online, this is a free benefit for businesses.
To give you a less technical explanation, this is how search engines work:
Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.
This could do a lot for your business, people conduct thousands of searches each day, including products and services.
Create and verify your Google Business Profile
Your Google Business Profile (Google listing) is what allows your business to show up in Google results including your business name, services (need good SEO), Google Maps, etc.
If you’re ranking on Google Maps, this means your business is basically promoting itself 24/7. Moreover, you can publish posts directly to your Google listing, this puts you right in front of your target audience (at a time when they have high intent) when you put up attractive promotions.
Create a landing page offer
Yes, a landing page, not a website. Websites generally contain a lot of information, which can get overwhelming. A website convinces people about an offer, instead of focusing primarily on the offer itself. On the other hand, a landing page is more driven. It focuses on a good offer and Call to Action, which can bear more results.
Advantages of a landing page:
- It focuses on ONE goal, usually selling, or call to action.
- Minimal distractions on the page
- Messaging and design precisely matched the goal
Run social media ADS
By now, you are familiar with social Ads, you have come across one at some stage. While optimizing search is good for a long-term strategy, sometimes you need more immediate results if you are running a SALE for instance. This is where ADS comes in!
Social media ADS are consistent in that they show up on your target audience’s feed every time they scroll on a specific app. When done right, the Advanced targeting feature on social ads ensures your ads are shown to only the most relevant audience. This is a great way to attract more followers/new audiences to your page, helping you build a community and loyalty around your business.
There are many different goals to select from when running social ads, it can be getting new audience/followers, running a SALE/discount offer, driving traffic to a website, and many more. Depending on your goals, this is a good option to consider.
An online directory is a website that tends to have high traffic. They can help enhance your online presence, and promote your business to high-intent customers. In fact, some consumers regularly visit online directories to search for businesses that fit their specific needs. Let’s just say, sometimes YOU do it without noticing. These directories can help people discover you, and sell your business without even visiting your website.
Those are just a few easy to go about it, let us know in the comments which one you will be trying, or which one has worked for you so far.