Business hardships

Business Doesn’t Have To Be Hard. Read These 7 Tips

 If you have been in business for some time, you know how challenging the entrepreneurial journey can be, it can get lonely too. It’s worse if you are a solo entrepreneur or don’t have a dedicated team you work with. In this blog, we will share some tips that will help make your journey a little less of a pain in the butt. 

Running a business shouldn’t take up all of your time, especially with small tasks. Thanks to technology, there are automation tools, and many other business systems you can put in place, that can make your life easier. Which we will get into. These shouldn’t cost you a leg and an arm either, especially for small businesses. 

According to reports and statistics, some of the common reasons why startups fail are due to, but not limited to lack of knowledge, and poor sales and marketing. Let’s get to it below.

7 tips to make running a business easier:

(1) Build cultures: the culture of an organization affects the running of it largely. If you share the same values, beliefs, attitudes, and practices that you live by in your organization, not only will you work well together, but you will get more done. For instance, let’s take it back to one of our examples of the common startup failure reasons stated above – lack of knowledge. If you have a reading culture in your business you get to learn more and ultimately earn more. 

(2) Hire young people: this is practically free. Organizations such as SEDA can lend you, interns, for free. You don’t have to pay them a salary, but mentor them and give them work experience. This can also help you save coins on taxes, this is called Employment Tax Incentive.  In his 2022 Budget Speech, Finance Minister Enoch Godongwana announced an increase in the ETI values from 1 March 2022.

(3) Automate: we can’t emphasize how much time you will save by automating things. From bookkeeping systems, accounting, marketing, social listening, and so forth, these things can save you so much time yet do so much for your business to keep it running smoothly. It is even becoming unnecessary to hire an administrator because these things can be automated, even email responses. Depending on the kind of business you’re in, automate things where you can, while you tackle tasks that need your attention more. 

(4) Use customers as advocates: a happy customer will give you free marketing! You can use this as a strategy. You’d be surprised how easy it is to get people to do stuff, all you need to do is ask. If you are selling products, send them a personalized card and ask them to tag you when they use it. If you’re selling services, ask them to leave you a review on your page or website. Endorsements are effective, but you need to fully satisfy customers.

(5) Tell stories: people love hearing success stories and things they can relate to… which can help you with their confidence in your product or solution. Storytelling is the use of evoking emotions to connect your brand to customers. Be authentic when building your brand, show what it takes, or what it took for your business to get where it is. Share highlights of your business, awards, the evolution of your logo, social proof/client testimonials, and show them before and after service of a client’s success. Take your community along with you on your journey. 

(6) Keep your books updated: you can either do this by setting up software or hiring a bookkeeper to keep your books in check. It can be easy to use business money for personal use, especially if you’re a solo entrepreneur. Poor money management can lead to business failure. Not only does keeping your books up-to-date let you know how much you made or lost, but it also makes things easier during tax season. We have a full guide on this, which we discussed in our Bookkeeping Workshop. Get in touch with us if you are interested in getting the session recording + materials: info@accasesolutions.co.za 

(7) Cut down unnecessary costs: don’t wait until your ship sinks till you save, start now. Saving money is critical for the survival of your business. Cut down on traditional marketing and go digital, stop attending unnecessary meetings and do virtual meetings instead, unless it’s necessary to do so. Partner with other entrepreneurs, creators, or freelancers, in that way you save on costs while getting serviced. This can also take us to our first point – hire interns. 

Let us know if any of these have worked for you, or which ones you are going to try, Feel free to add more in the comment section down below. 

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Top 3 Mindset-ships for Business Owners

Mindset is everything!!! It is the only change that is long lasting, it happens WITHIN us. Sure there may be external benefits, but it starts from the inside. It starts with a MINDSET.

There’s a social media coach that likes to say…

“Entrepreneurship is a reflection of your inner world. If you are not getting paying clients, it’s because you’re not (emotionally) ready for them. If you don’t get what you want, you’re getting what you need.”

Business care is a self care shift from “I have to do XYZ” to “I want to do, I am going to do, I love to do XYZ” In any situation, you can change, leave or accept it.

You won’t have to start over if you don’t quit.

Unfortunately success has no shortcuts, you just have to go through the process. It has thorns but the outcome is beautiful. Be in your journey

Today, we’ll share with you our Top3 Mindset-ships you need to develop as a Business Owner:

(1) Actions create clarity more than thinking could… STOP tweaking behind the scenes. 

Be clear on:

* What your offerings – post about it on social media along with testimonials.

* Who is it for/not for?

* What’s the process to go about rendering your service/buying your product? 

Cut the thinking and start taking actions to get experience. 

(2) Don’t ask anyone to do what you wouldn’t do. 

If you’re gonna ask someone to see a therapist, have you or would you? Walk that talk. If you take the leap of faith first, you can tell a story of what that looked like for you. 

(3) Stop comparing yourself. 

Yes it helps you understand where you are in life and or where you place yourself. It helps you know where you are ahead of the game, what you need to improve so you know when to pat yourself on the back or to put yourself in line. But when it mutates into jealousy, insecurity, it becomes a cock-blocker. 

A bonus tip from us:

“Don’t think about what can happen in a month or year. Just focus on the 24 hours in front of you and do what will get you closer to where you want to be.”

There’s a difference between being patient with success and passively waiting for it. You still have to put in the work for your goals, you can’t expect handouts from the universe.

Let us know in the comments the mindset you had to adopt as a business owner, we’d love to hear it! 

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How-To Plan your Business Finances in 2022 |

Most people can agree that the past two years have been unlike any other in so many aspects including, but not limited to finances. Businesses also took a head knock, especially those that were not on digital platforms. If anything, we’ve all learned that life can be unpredictable, no one would have thought we would be battling a global pandemic. 

Some also think that 2021 was even more challenging from day 1. What are your thoughts on this? Let us know at the end of the blog. For now, let’s plan our business finances. Whilst many things are out of our control, we are still in charge – let’s plan and prepare! 
Some also think that 2021 was even more challenging from day 1. What are your thoughts on this? Let us know at the end of the blog. For now, let’s plan our business finances. Whilst many things are out of our control, we are still in charge – let’s plan and prepare! 



3 tips to plan your business finances in 2022: 

Before anything, you need to set goals and objectives. Just to enlighten you: a goal is a desired result that you envision and commit to achieve, while an objective is a strategy or implementation steps to attain the identified goal. 

Start here: How much money do you want to make in 2021? (Goal)

Secondly: How many products do you have to sell, or clients do you have to serve to make that amount? (Objective) 

Have you had that figured? Let’s get started; 

Budgeting – this can never get old, it helps you navigate where every rand goes. “budgeting is knowing where your money is going, and not wondering where it went”.

To help you get started, here are six steps to create your financial plan:

1️⃣ To start off, think about what you want to accomplish and ask yourself… Do I need to expand? Do I need more equipment? Do I need to hire more staff? Do I need other new resources? Most importantly, how will my plan affect my cash flow?

2️⃣ Create monthly financial projections by recording your anticipated income based on sales forecasts and anticipated expenses for labor, supplies, overhead, etc..

3️⃣ Through the year, compare actual results with your projections to see if you’re on target or need to adjust. Monitoring helps you spot financial problems before they get out of hand.

We wrote a full blog on this, see here: https://accasesolutions.co.za/2021/05/27/plan-to-succeed-finance/

Pricing – pricing directly defines your positioning – it tells people where you are in your business. Do you have to increase your prices? Let’s dive a bit into this: 


Although this is not compulsory, it’s worth considering. Sometimes demand outstrips supply, there’s inflation and all those kind of things to consider. Review your prices and consider raising them. Take a solo entrepreneur that runs a consulting business for instance – attending workshops, seminars, taking online courses here and there – that’s a lot of knowledge for someone to charge the same rate year in, year out. 

The more you learn the more you earn, it’s not clichè. Businesses charge for their value, not cost of production, etc. But it’s important to remember that whatever you do, have your target customer in mind. Don’t overprice. 

Things to consider when pricing your services:

1. Figure out your service delivery costs – fixed and variable costs

2. How many hours it takes you to deliver your service

3. Taxes

4. Account for dry season and holidays

5. Most importantly, profit. 

…for products, you might want to consider:

1. Cost of production/manufacturing 

2. Cost of delivery

3. Market price 

4. Taxes

5. Profit 


A few other things many people consider this:

* What is everyone else charging? 

* What is the top person in your industry charging? 

* Where do you fall?

Savings and investment – we preach this all the time, but is it ever enough? Would your business survive another hard lockdown? 

There are 3 most important things to take into serious consideration in 2022: savings accounts; emergency account, investment, and insurance (if need be). 

Savings and investments are important for your personal and business reasons. Savings means keeping your money, investment means growing your money: both are important. With savings, you can have specific goals attached to it – this also helps decline you to be committed. 

When it comes to emergencies and/ or unforeseen circumstances, many like to say that your emergency account should at least have 6 months of your monthly earnings for unforeseen circumstances: if you earn R10 000 per month, your savings account should at least have R60 000. 

The pandemic taught us the importance of all these accounts, we never know what will hit us tomorrow. When it comes to insurance, it really depends on the type of business you have, or even where you are (stage) in your business. These are things you might want to consider factoring in, in 2022. They go in your budget and come first. 

Here’s a comparison of different banks and institutions to help you make decisions for 2021:  https://www.google.co.za/amp/s/moneytoday.co.za/best-savings-accounts/amp/ 


Let us know your thoughts – opinions and comments, feel free to add your tips as well!

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Bookkeeping Guide

Let’s not assume you know, and take it from the top. 

Bookkeeping is the recording of financial transactions made by a business, this means keeping track of what your business spends and what you receive. The  transactions would be recorded in daybooks, cashbooks, or journals, you can also use a spreadsheet program like Microsoft Excel.

Do you need a bookkeeper for your business? 

You can either do this by setting up a software, or hire a bookkeeper to keep your books in check. A Bookkeeper’s responsibility is to record, classify, and organize every financial transaction that is made throughout business operations. 

Amongst other reasons, one of the reasons why some startups fail is due to the poor management of money: sole business owners mostly can relate. It gets a bit challenging to separate business finances form personal finances, making it harder to account for some of the money that comes in, and goes out of the business because no one is holding you accountable for anything. This is where bookkeeping comes in. When studied thoroughly, you can see some of your spending habits which you need to change.

3 reasons why you need bookkeeping:

  1. To reflect on whether you are spending more than you make, vise versa. Moreover, bookkeeping enables you to seamlessly analyze your expenses, and adjust your budget, if need be. You will have a record of all your financial information you may need in a case where you want to plan or budget for the future. 
  2. You can curate accurate tax returns. Tax preparation can be a stressful season for small business owners, this is where bookkeeping comes in. Instead of looking through a pile of documents to get the required information, bookkeeping ensures that this information is well organized beforehand.
  3. We have mentioned before, cashflow is one of the struggles small businesses have. Bookkeeping will help you mitigate that challenge by keeping track of the cash going in and out of your business. Having this kind of information will give you the confidence and peace of mind you need to make financial decisions. 

Bookkeeping: How-To

  1. Record your sales (in a cashbook/spreadsheet).
  2. Note down every business-related purchase (keep proof of purchase).
  3. Regularly cross-referencing your business books against your bank statements to check that the transactions and balances match, A.K.A Reconciliation. 

Other things to note…

  1. Accounts receivable, i.e. issuing invoices and making sure they’re paid, and accounts payable, i.e.paying bills on time.
  2. Payroll (paying employees). 


Bookkeeping software

There are many small businesses that use online bookkeeping software to speed up the job, this also cuts down on human data-entry errors and saves time. The benefits of these tools include, but not limited to: automatically pay bills, send automated invoice reminders to people who owe you money, and allow you to check cash flow from your phone. 


Here are 3 softwares you can check out:

1️⃣ Sage 

2️⃣ Xero 

3️⃣ QuickBooks


I’m conclusion…

If you are too much of a busy for bookkeeping for your small business, then you can find someone to do it for you; outsource or hire. We have an article on what’s the best option between the two, again this depends on a number of things. If you wish to get a bookkeeper for your business, look no further: Accase Solutions would love to assist! Reach us here: 

 ✉️: info@accasesolutions.co.za

☎: 0615238833

Do you need business insurance?

We can all agree that the global pandemic [COVID19] caught us off guard, no one would have thought we would experience at this specific time. What other reason do you need to have insurance, emergency funds, savings, etc for your business?

In this blog, we will share WHY your business needs insurance and WHAT type of insurance do you need. As a business owner, you may be asking yourself, “Is business insurance really necessary?

According to Discovery Insure CEO Anton Ossip, businesses generally need cover for:

  1. Business assets, tangible or intangible.
  2. Theft (including theft by employees).
  3. Loss of profits or revenues.
  4. Legal liabilities, including liabilities arising from social media interactions.
  5. Losses to the business and liability to third parties following a cyber-attack on business computers (which we covered on our previous blog)

There is a variety of business insurance coverages available to business owners to choose from, you can tailor your insurance protection to address the specific risks facing your business. Some of the aspects of your operation that need protection include (but not limited to): 

  • The type of work you do
  • Your physical premises
  • Property and equipment
  • Intellectual property
  • Employees and customers

Bear in mind though, businesses in different industries need different business insurance coverages to help meet their unique needs.

What insurance does a small business need?

If there’s one policy you’re legally required to have as a small business, is employers’ liability insurance (EL).

EL covers your business in the event that one of your employees claims they’ve suffered an illness or injury as a result of working for you. It covers any legal and compensation costs involved in defending the case. If you don’t have EL, your business can be liable to pay a fine.

Does your tech need insurance?

Technology has definitely changed business insurance needs. Without a doubt, it can do wonders for your business…especially now more than ever, COVID 19 has enforced the revolution by going virtual to communicate with each other, including clients.

However, we did mention in our previous blog post that technology like computers and the internet can be vulnerable and/ or exposed to risks. If you don’t have insurance or security of some sort, your business may face a large financial and operational loss.

What you need to understand is that every business has its unique needs; which is why it’s important to consult with an insurance broker or financial adviser on the type of cover that’s right for your business. Some of which are:

How to buy business insurance that’s right for you in 4 easy steps:

  1. Assess your risks – think about what kind of accidents, natural disasters, or lawsuits could damage your business.
  2. Find a reputable licensed agent – commercial insurance agents can help you find policies that match your business needs. They sell company policies, so it’s important to find a licensed agent.
  3. Shop around – you should compare rates, terms, and benefits for insurance offers from several different agents, as they vary.
  4. Re-assess every year – as your business grows, so do your liabilities. If you have purchased or replaced equipment or expanded operations, you should contact your insurance agent to discuss changes in your business and how they affect your coverage.

If you want a starting point, check this comparison of Small Business Insurance Companies in South Africa: https://comparenreview.co.za/top-10-insurance-companies-south-africa/

You may assist us by adding what you know, we would love to hear from you!

Is Debt good for your business?

Debt is not necessarily a bad thing, you can use it strategically for your financial needs. If you are going to throw it in a marketing campaign, or perhaps renting property at a better location for your company to position your business for growth, always make sure the ROI (Return Of Investment) is greater than the debt.

Therefore, you will need to consider a few things before taking a loan: your business’s finances, your reason for the loan, etc before narrowing down your options.

Can business debt affect your personal credit score?

NB: Business Debt Can Affect Your Credit.
Even though your business finances are separate from your personal finances, the two can easily intertwine, which you cannot control.

Business debt will affect your personal credit score, especially when you are a sole proprietor. If you are a sole proprietor, you are the business—whatever you do personally reflects on your business, and vise versa. So, be discipline.

There are different types of loans, let’s explore these 5 common loans for small businesses:

1️⃣ Assets financing – ideal for business owners looking for funding specifically to purchase physical equipment

2️⃣ Invoice financing – for business owners with unpaid invoices who need an advance of capital to cover cash flow or other short-term financing needs

3️⃣ Commercial real estate loans – best for business owners looking to finance purchasing new or existing commercial property or renovating commercial space

4️⃣ Microloans – ideal for new or established businesses looking for a small amount of capital

5️⃣ Personal loans for business use – for newer businesses who are just starting out and need access to affordable financing

Can you take debt to your advantage?

Here are at least 2 ways to use debt to your advantage:

1️⃣ The ROI should be greater than the debt.

This takes us back to the examples we talked of earlier about marketing campaigns, rental of property, etc. It’s like taking a calculated risk. Although we can never be sure of outcomes as we rely on predictions, things like data mining and interpretation can help you take better decisions.

For instance, you can make good research about the area you are thinking of locating your business, considering the demographics, activities in the area and things as such. Also search about the property value. Should you think of relocating your business, you will at least make good profit from that – which you can also use for other parts of your business, or just throw it in your savings.

2️⃣ Don’t sell your equity.

Every business has lean time, it’s inevitable…but when that time comes, don’t sell your equity by adding more partners to, rather take a loan. Paying off debt is much easier than ending a partnership, it can get messy.

In a nutshell…

Debt is not the devil, but you MUST be discipline. First educate yourself and understand what you are getting yourself into. Debt can be expensive, set priorities and goals. Use the money wisely.