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Tax Season Readiness

The Individual Tax Season is upon us, many of you might have seen us share a lot about this. In this blog, we will not get into any technicalities, but rather share the administration side of things (or so to say). 

Why You Need To File For Your Returns 

As many like to say when starting a business that it is important for you to identify your WHY, and so it is for us to know WHY is it important to file for your returns. 

1️⃣ The first, most general reason is that you are being a good citizen. Remember that if you don’t file, you are committing an offence as per Tax Admin Act, which is punishable by law.

2️⃣ For financing purposes, you need to be up to date with your taxes. When you apply for a home loan or car finance for instance, they will check your tax compliance status (as they do credit checks), it becomes an issue if you are not compliant with the South African Revenue Services (SARS). It communicates a message that you are not a god citizen who pays their dues. 

3️⃣ You might have heard some people saying it’s Refund Season (although that is not necessary 100% true), but if you don’t file and SARS actually owes you a refund then you won’t get it due to non compliance.

4️⃣ Regarding your Retirement Fund – if you retire and your taxes are not up to date, it will be an issue for your funds to be released. 

Those are some of the reasons why you need to be tax complaint. If you want this a bit more detailed, we did share a blog previously. Check it out here: https://accasesolutions.co.za/2021/03/29/important-things-to-know-about-tax-in-south-africa/

Where To File For Returns 

Just to mention, you have various opinions available to you, you are not bound to use a tax practitioner (for example) because it does come at a fee. Here are some of the options available to you: 

1️⃣ You can use your SARS e-filing.

2️⃣ You can use your SARS Mobi App.

3️⃣ You can make an appointment (via SMS or online) with your nearest SARS branch. 

4️⃣ Or you can use a certified tax practitioner: we have pointers on this on our blog previously. 

Mistakes: Criminal Offences

In passing, we would like to share these few red flags/little things that gets you in trouble with SARS and are actually criminal offences:

➡️ Not updating your details (emails address, banking details, postal address, etc)

➡️ Not filing for your taxes 

➡️ Failure to provide information as and when requested to do so by SARS

… and a few more as listed below:

Auto Assessment 

Moving right along… let’s touch on Auto Assessments. 

How it works:

Previously, you would get a certificate from your third party (medical aid, employer, etc), log in and slot in the details manually. But now,  SARS is connected to these 3rd parties and sources/uses information from them to pre-populate your returns. When your employer sends you IRP5, it gets loaded. When your medical aid gives you your certificate, it gets loaded. Everything you get from different institutions automatically get loaded into the SARS portal and when you login, you will find all this information in one place. 

So before you ACCEPT the auto assessment option, it is your duty to ENSURE that all the details are correct if you are doing it by yourself. If you find that something doesn’t make sense, you can decline the Auto Assessment and “Edit” it. Although you might find that having a tax practitioner makes things a lot easier because we know better and understand some of the technical things you might not understand. 

Home (Office) Expenses Deduction

If you follow us on social media, you might have seen us touch on this. So this is relatively new to most taxpayers due to Covid19 and working from home conditions (it has always been available to commission earners), but be in the know that you are able to deduct your home office expenses IF you meet the requirements. Some of the requirements include but not limited to:

✅ Your home office is used SOLELY for production of income. 

✅ If the employee’s remuneration is only salary, the duties are mainly performed in this part of the home. It therefore means you perform more than 50% of your duties in your home office.

✅ Where more than 50% of your remuneration consist of commission or variable payments based on your work performance and more than 50% of those duties are performed outside of an office provided by your employer.

NB: Only expenses relating to the premises must be allocated based on floor area (such as rent, interest on bond, cleaning, etc.). Expenses that do not relate to the premises (such as clothing and furniture) do not need to be allocated based on floor area.

If you qualify for a home office deduction; enter the expenses amount calculated next to the source code 4028 (Home Office Expenses) in the “Other Deduction” container on your Income Tax Return. 

Medical Aid Rebates (Tax Credit)

How rebates work;

SARS will show you how much tax you’re supposed to pay for the year, and we consider the rebates which reduce your tax liability. 

For example; if you’re supposed to pay SARS R20 000 for taxes, and your rebates add up to R10 000, this will mean that from the R20 000 you’re supposed to pay, your tax will go down by R10 000 and you will only owe SARS R10 000. 

However, this is not “automatic”. The “refund” comes in when you did not owe SARS anything (sitting at R0), and the medical aid credits come in (as per example)…leaving SARS in a position of owing you money due to the rebates. 

Note that these are not refundable credits in a sense that if you did not pay tax for the year but you have a medical aid, you will not automatically get a refund from the rebates. The rebates DECREASE your tax liability. So if you did not pay tax for the year, you are not going to benefit from the medical aid credit. 

We hope that this blog enlightened you and answered some of your questions. Feel free to send us a DM on our socials if you need clarity, or drop a comment below. 

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How to pick the best accountant/tax personnel for your business

Picking the right accountant is important for your business’s financial future. An accountant manages your finances and plays a significant role on the direction of your business. So it’s important to do thorough research before you hire an accountant. 

An accountant can acts as your business’s financial guide by overseeing and/ or forecasting your company’s financial planning and recordkeeping. They can handle your bookkeeping, as well as help with tax planning and tax returns. 

A question that may arise as you read this may be, how do I CHOOSE the right accountant/tax personnel for my business?

Avoid being scammed and learn by reading on 🧠📚🤓👇

If you follow us on our social media, you would remember us touching a bit on this subject. Just to recap, as per Tax Administration Act no. 28 of 2011, every person who provides advice to another with respect to application of tax principles or assistists with any tax matters for a fee must:

✅ Be registered with Recognized Controlling Body that’s registered with SARS.  

✅ Be qualified.

✅ Undergo examination to evaluate their ability to competently perform functions of a tax practitioner

✅ Engage in continuing professional development.

1️⃣ Just to save you a bit of time, accountants in South Africa could belong to one of the other main South African accounting bodies:

Independent Regulatory Board for Auditors (www.irba.co.za)

South African Institute of Professional Accountants (www.saipa.co.za)

The Association of Chartered Certified Accountants (www.acca.org.za)

Chartered Institute of Management Accountants (www.cimaglobal.com)

The South African Institute of Business Accountants (www.saiba.org.za)

Institute of Administration and Commerce (www.iacsa.co.za)

Institute of Certified Bookkeepers (www.icb.org.za)

If your accountant belongs to one of these organizations, then that’s security for you! If there is an issue, you will be able to lodge a complaint with the respective organization. 

Accase Solutions is a company of Certified Tax Practitionership with accountants, tax and personnel involved in our tax accounting practice.

With all that said, we would like to top it off with a word that we are registered with the IAC, Institute of Accounting and Commerce as Certified Tax Practitioner since registration of Accase Solutions.

2️⃣ Your accountant needs to keep up with the ever changing technologies and should be using recent and relevant software solutions. Be it Sage Accounting Software, for instance, it’s important that they have the training and experience working with that tool. 

3️⃣ What evidence is there to support that you can trust them to manage your finances? Are they even real? Do they have references? What important information is there on their website? You might wanna call and check with the references if need be. 


Here are 3 reasons why you can trust Accase Solutions with your taxes and accounting:

✅ We are Certified Tax Practitioners, qualified and registered with Recognized Controlling Body.

✅ We are competent and can perform the functions of a tax practitioner & Accountants. 

✅ We are professional.

If you would like to consult with us, reach out to us here:

✉️: info@accasesolutions.co.za

☎: 0615238833 

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How to avoid paying tax as a small business in South Africa

Taxes? There’s no running away from it! Oh no wait, not only will it catch up with you but the new law says you are liable to jail time! But of course, there are legal ways to reduce taxes. Read on…

Firstly, let’s understand the difference; when you conceal (hide) income or information from tax authorities, it is called Tax Evasion and it’s illegal. Legally reducing your taxable income is called Tax Avoidance.

All business owners have asked themselves this question at some point, “ how can I reduce my taxes?”, if not having to pay tax at all. Look, not registering your business is not a way to run away from paying tax, you are running your business as a sole proprietor and still have to pay taxes, if not more. We’ve covered this before, refer to this blog: https://accasesolutions.co.za/2021/03/16/can-sars-tax-you-even-if-your-business-is-not-registered/

Deliberately understating sales or overstating expenses is also tax evasion so that’s not a strategy. Tax evasion is considered a punishable criminal offence and can have the consequence of penalties. A good tax avoidance strategy is if you use different ways to pay lower rates when it comes to taxes without breaking the law. 

Two (2) guaranteed strategies to legally avoid paying tax: 

1️⃣ Hire young job seekers

When you hire youth (18-35), you get ETI(employment tax incentives) for the first 24 months of the person’s employment (subject to terms).

These incentives you can apply towards PAYE that the company has to pay. For example if your total PAYE payable for the month is R3500 (for every employee in the company), but due to that one young person you hired, say you get ETI worth R1000 every month (this figure differs based on terms, as mentioned above. Then the company will only pay PAYE of 2500 instead of 3500).

2️⃣ Donate to a SARS registered charity 

According to SARS, donation does not have to take the form of money – it can include a physical asset or something that has a deemed value. Donations tax is calculated at a flat rate of 20% on the value of the donation up to R30 million, and at a rate of 25% on donations over and above R30 million. However, Sars makes provision for a donations tax threshold of R100 000 below which no donations tax is payable. Meaning you can make multiple donations throughout the year on a tax-free basis as long as the cumulative total does not exceed the R100 000 threshold.

Although passing your personal expenses through business has very limited personal advantage (since there’s not much you can buy), but you can’t buy what doesn’t make sense to your business. But you may also take advantage of this. For instance; if you are in a type of business where you use your phone to create content, you can buy the latest iPhone 12 and register it through your business. It makes sense because you do make use of a cellphone to deliver your service at best. 

Some key components to remember when planning and avoiding TAX:

❇️Timing 

❇️Gross income

❇️Income or capital 

❇️Deductions 

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Cashflow Management

Let’s talk money!

Have you ever heard it being said “if you can’t manage R1000, you won’t manage R100 000”?

Yup, that’s it! Managing your cash flow is basically tracking how much money is coming into, and out of your business. However, profit does not equal to cashflow. Cash flow is one of the most important components that makes the business successful, like many say…it is the blood that keeps the heart of the kingdom pumping! 

Businesses that have more cash going out more than it comes in completely die or get into debt they could have avoided. 

Back to Basics. 

You should be tracking your cash flow either weekly, monthly or quarterly. There are essentially two kinds of cash flows:

1️⃣Positive cash flow: when money coming into the business through sales for instance, is bigger than the money leaving business by means of salaries, expenses, etc.

2️⃣Negative cash flow: when money leaving the business account is greater than the money coming in. This screams TROUBLE for the business. 

Understanding cashflow 

Simple example: company x renders your services in May, and you invoice them on the 31st of May. Company x only monetise the invoice in around June-July, whilst you had salaries to pay. Thus cash outflow exceeded cash inflow in May. If many other customers continue to do this, you can almost see how your company could run into cash flow issues.

The cash flow statement basically records all of the organization’s cash inflows and outflows, and includes cash from operating activities. The cash flow statement is divided into three parts: investing, financing, and operating activities. Failure to manage this cash can lead to problems. 

We have mentioned the poor cash management may lead to cashflow problems or bankruptcy, but here are some of the causes:

1️⃣Poor understanding of the cash flow cycle – not having a clear understanding/ timing of cash inflows and outflows from the business. E.g. when to pay for accounts payable (what you owe to suppliers),etc.

2️⃣ Lack of understanding of profit versus cash – a business can be generating profits on its income statement and be burning cash on the cash flow statement.

3️⃣ Lack of cash management skills – it is important to acquire the necessary skills to manage your finance. If you are looking for this service, do get in touch with us! 

As they would say, successful financial management involves balancing 3️⃣ elements:

accounts receivable (what you are owed by the customer), accounts payable (what you owe to suppliers), and shortfalls (the amount of money you owe that exceeds your available funds). Make sure  one element doesn’t overtake the others. 

If you can’t afford to pay someone to do this for you, you can do it by yourself. Here are 7️⃣ tips to manage cashflow:

1️⃣Have an emergency fund 

2️⃣Encourage early payment from clients 

3️⃣Put cashflow over profit 

4️⃣Assign someone to monitor your cashflow 

5️⃣Drive and/ or boost sales 

6️⃣Reduce expenses where possible 

7️⃣Finance purchase orders 

An example..

Plan to Succeed: finance

Have you heard the saying, “if you fail to plan, you are planning to fail“? COVID19 is here to prove to us that it’s no cliche! Many are becoming more aware of their financial wellness, and cautious about planning for the future (unforeseen events). Would R10 000, R20 000 have been enough to keep your bakery business amid the national lockdown? It might sound like that’s not a lot, but in difficult economic times/dry seasons, every cent counts.

The first most important step is to set specific short, medium, and long-term financial goals/targets. These goals can include saving up for property, making sure that you are adequately financially provisioned for unforeseen events, and so much more. This process is called financial planning.

A financial plan is obviously different from your financial statements. Here, you make projections for the coming months/years, forecasting income/profits. Hire a qualified and licenced financial planner who will assist you in assessing every aspect of your business finances to help you design and regularly review your financial plan as your business grows.

At Accase Solutions, we offer Financial administrations services, Management Of Cashflow and Budgeting. To get to the bigger goal, you need to hit the smaller targets. Let’s break it down:

Budgeting is simply balancing your expenses with your income, creating a plan to spend your money. This spending plan allows you to determine in advance whether you will have enough money to do the things you need to do or would like to do. 

Cash flow management is basically tracking how much money is coming into and out of your business. This helps you predict how much money will be available to your business in the future.

financial administrator is responsible for managing the accounts receivables and payables of the organization.

…moving right along…

To help you gets started, here are six steps to create your financial plan:

1️⃣ To start off, think about what you want to accomplish and ask yourself… Do I need to expand? Do I need more equipment? Do I need to hire more staff? Do I need other new resources? Most importantly, how will my plan affect my cash flow?

2️⃣ Create monthly financial projections by recording your anticipated income based on sales forecasts and anticipated expenses for labor, supplies, overhead, etc..

3️⃣ Through the year, compare actual results with your projections to see if you’re on target or need to adjust. Monitoring helps you spot financial problems before they get out of hand.

✳ If you don’t have the expertise, consider hiring an expert to help you put together your financial plan.

Accase Solutions is registered with the IAC, Institute of Accounting and Commerce as a Certified Tax Practitioner since registration of Accase Solutions.

Practicing number: PR0100503.
Get in touch with us, a consultant await your call 📲😊

Do you need business insurance?

We can all agree that the global pandemic [COVID19] caught us off guard, no one would have thought we would experience at this specific time. What other reason do you need to have insurance, emergency funds, savings, etc for your business?

In this blog, we will share WHY your business needs insurance and WHAT type of insurance do you need. As a business owner, you may be asking yourself, “Is business insurance really necessary?

According to Discovery Insure CEO Anton Ossip, businesses generally need cover for:

  1. Business assets, tangible or intangible.
  2. Theft (including theft by employees).
  3. Loss of profits or revenues.
  4. Legal liabilities, including liabilities arising from social media interactions.
  5. Losses to the business and liability to third parties following a cyber-attack on business computers (which we covered on our previous blog)

There is a variety of business insurance coverages available to business owners to choose from, you can tailor your insurance protection to address the specific risks facing your business. Some of the aspects of your operation that need protection include (but not limited to): 

  • The type of work you do
  • Your physical premises
  • Property and equipment
  • Intellectual property
  • Employees and customers

Bear in mind though, businesses in different industries need different business insurance coverages to help meet their unique needs.

What insurance does a small business need?

If there’s one policy you’re legally required to have as a small business, is employers’ liability insurance (EL).

EL covers your business in the event that one of your employees claims they’ve suffered an illness or injury as a result of working for you. It covers any legal and compensation costs involved in defending the case. If you don’t have EL, your business can be liable to pay a fine.

Does your tech need insurance?

Technology has definitely changed business insurance needs. Without a doubt, it can do wonders for your business…especially now more than ever, COVID 19 has enforced the revolution by going virtual to communicate with each other, including clients.

However, we did mention in our previous blog post that technology like computers and the internet can be vulnerable and/ or exposed to risks. If you don’t have insurance or security of some sort, your business may face a large financial and operational loss.

What you need to understand is that every business has its unique needs; which is why it’s important to consult with an insurance broker or financial adviser on the type of cover that’s right for your business. Some of which are:

How to buy business insurance that’s right for you in 4 easy steps:

  1. Assess your risks – think about what kind of accidents, natural disasters, or lawsuits could damage your business.
  2. Find a reputable licensed agent – commercial insurance agents can help you find policies that match your business needs. They sell company policies, so it’s important to find a licensed agent.
  3. Shop around – you should compare rates, terms, and benefits for insurance offers from several different agents, as they vary.
  4. Re-assess every year – as your business grows, so do your liabilities. If you have purchased or replaced equipment or expanded operations, you should contact your insurance agent to discuss changes in your business and how they affect your coverage.

If you want a starting point, check this comparison of Small Business Insurance Companies in South Africa: https://comparenreview.co.za/top-10-insurance-companies-south-africa/

You may assist us by adding what you know, we would love to hear from you!

How can you protect your business online?

We preach digital marketing and the benefits of digital technologies but don’t talk about the vulnerability our businesses are exposed to. One of the questions that arise is, how safe is it for customers to make transactions online?

Cybercrime increased at an alarming rate since the beginning of the national lockdown when companies starting adapting to digital technology and marketing.

It is said that the .za domain name is South Africa’s global target for international fraudsters and cybersecurity measures are more important now than ever before.

With the growth of ecommerce, selling online has never been so easy. Statistics show an increase of 24% in the South African eCommerce market contributed to the worldwide growth rate of 26% in 2020.

“In many cases, organisations will take cyber security seriously only after a breach has occurred, but because IT budgets have been constrained, IT is generally doing the best it can to mitigate risk with a limited budget.” said Stephen Osler, Co-Founder of Nclose

ITNews Africa shared the Top 3 Cybersecurity Challenges Triggered by Lockdown:

✳ Cybercriminals are increasingly targeting users working from home, hoping to compromise their credentials that they can then reuse to gain access to the user’s corporate network.

✳ Surge in demand for enhanced identity and access management: since many people have been working from home, interest in identity and access management solutions has surged.

✳ Rise in Business Email Compromise (BEC): fraudsters are increasingly using email-based cons to catch unaware businesses off-guard. Cybercriminals use email fraud to target businesses, individuals and administrations.

Now more than ever – going forward, it’s important for businesses to build a culture of data protecting. Imagine an instance where you are sued for your clients’ credit card information being stolen?

However human error by management or employees can lead to a cyber-attack like a hack, virus or malicious code affecting the computer system, there are ways to strengthen your cybersecurity. Kaspersky helps startups by covering the typical mistakes of many first-time entrepreneurs.

Here are 3 way to protect yourself online

1️⃣ The first, most important thing is to have a social media policy for your business. Although you can’t and shouldn’t control what your employees post online, there are certain information that shouldn’t be disclosed online, raise your employees’ cybersecurity awareness.On platforms like LinkedIn, people tend to talk about their work and expertise, the social media policy will safeguard information such as client information, projects info, contacts, and other information that shouldn’t be consumed by the public eye.

2️⃣ Cloud resources: many businesses now have online working spaces, google cloud services, etc. That information can be vulnerable to cyberattacks and cybercriminals can get their hands on critical/confidential information is you have weak protection. One of the ways to protect that information is to restrict access to anyone outside of your organization when accessing Google documents etc. This feature can be found in settings.

3️⃣ Use robust passwords to protect your work devices and accounts. Kaspersky Password Manager for instance has a utility built to generate robust passwords and store them inside encrypted containers. Don’t forget to set two-factor authentication (2fa). 2fa is an extra layer of security for your accounts. Instead of only entering a password to log in, you’ll also enter a code or use a security key.

As mentioned, small businesses as opposed to bigger enterprises are mostly targeted because they don’t have the budget or resources. Here are 3 small-business-friendly cybersecurity solutions to get you started with protecting your business:

Comodo is a global, award-winning security provider that offers free and affordable security tools. When it comes to low-cost security solutions, you usually get what you pay for. Small businesses can enjoy a free antivirus, free and paid SSL certificates, free internet security, mobile device management, firewall protection, security for POS systems, and many other services

One of the beliefs of cybersecurity is strong passwords for all your accounts and services. Weak passwords based on your pet’s name or your spouse’s name and birthday come with risks. Random passwords are the way to go. Random.org features a random password generator that automatically creates strong, alphanumeric, case-sensitive passwords up to 24 characters long

“Encryption is the cornerstone of privacy and security in the digital world.” When it comes to keeping your files unreadable by unwanted eyes, even when they’re stored in your system, encryption software such as AxCrypt does the job. Encrypted files can rarely be opened and read by data thieves without the specialized key. The free version allows you to encrypt files with a 128-bit key, while the premium version allows you to encrypt with the more advanced 256-bit. You can also safely share files with colleagues, all while keeping data encrypted and the keys safe.

In conclusion, whether you have a website, online accounts, or any type of web-based infrastructure, you are prone to cyberattacks. You may look through some of the tools we shared, and see which one is a better solution for your business.

To hire employees or outsource?

At some point as an entrepreneur growing a small business, this is a decision you will have to make. You cannot do everything by yourself (forever), the more clients you get, the more hands and brains you will need. firstly, what does hiring mean, what responsibility does it leave you with, and even the pros/cons of bringing in independent contractors? This blog will contrast.

According to the Black’s Law Dictionary, an employee is a person who works in the service of another person under a contract of hire, which gives the employer the right to control the details of work performance, while a self-employed (herein Independent Contractor) is a person or entity contracted to perform work for—or provide services to—another entity as a nonemployee.

Now the question is, flexibility or responsibility?

Both contracts have their own Pros and Cons, which we discussed below:

Pros and Cons of hiring an employee:

Before bringing onboarding anyone, you need to understand that extra manpower comes with an array of legal obligations, liabilities, expenses, and paperwork. It’s important to consider hiring when your business is ready for this step, as it comes with responsibility: high turnover, absenteeism, higher healthcare costs, workplace violence, theft, etc.

ProsCons
You get the advantage of being able to completely control and direct that person’s work during work timeEmployees come laws and regulations from the federal government and your state regulate the payment of wages or salaries, overtime, etc
Train the person in the way you want the job done.You must also comply with payroll tax requirements.
Require that person to work only for you.And other responsibilities such as payment of unemployment insurance and worker’s compensation insurance.

fig.1. Pros and Cons:

Pros and Cons of outsourcing independent contractors

This means you will have less time dictating on training, management, and supervision so that you can focus on other tasks and demands of the business.

We have said this previously, having employees means having fixed costs. This particular contract gives you a great competitive advantage, controlled costs, and increased reach. You can get access to capabilities and facilities otherwise not accessible or affordable while saving costs.

fig.2. Pros and Cons:

ProsCons
You have few reporting or tax responsibilities.You can assign duties and impose a deadline but you cannot tell them how to get the job done.
You must report the amount you have paid them each year, but you don’t have to pay FICA taxes. They can work for others and often set his or her hours of work.
Their payroll responsibilities are significantly less than for an employee.

At the end of the day, it all boils down to at what level is your business, hiring is quite a big responsibility. We have talked about this on a blog before that hiring interns helps too. Before you make that decision, you need to have honest money conversations with yourself, the extra time for supervision, etc.

It’s not a train smash if you cannot afford to hire a recruiter to help you find the right talent, you can conduct the interviews yourself, but you also need to prepare yourself to make sure you get as much information as possible and ensure the interviewee is culture fit. All the best if you are about to make that decision, we hope that you found this insightful and that it helps you make an informed decision.

Guide to hitting Online Sales.

Landing here, our assumption is that you’ve read our previous blog on “Going Digital”!? If you haven’t, you can catch up ⏪ this blog article is more of a continuation ⏩



We believe in continuous learning, hence we are consistent in adding to your knowledge with our weekly blog posts. If there’s any specific topic you would like us to cover, feel free to drop us a comment or shoot us a DM on our socials @accasesolutions. Ok, let’s get to it!

Now that you know what does “Going Digital” means, WHY go digital, and HOW to go digital, let’s help you get started with a proven strategy that has helped marketers sell through digital platforms. In this blog, we will focus a bit on marketing and making sales online.

Rule number 1: Don’t ignore what people want, give it to them. DO NOT neglect customer needs! Second to that is knowing how to communicate your value by teaching your customers about your products/services and sticking to the mission!

Developing a digital marketing strategy
1️⃣ Define your goal.


There are 2️⃣ types of goals
☑ Ongoing – overall focus on marketing (long term)
☑ Campaign goals – specific initiative and short term

The common include:
• Improving customer engagement
• Generating more leads
• Growing sales
• Increase traffic
• Expand reach
• Enhancing brand perception


Choosing the right channels
“You need to be active on every social media platform” is a myth and bad advice. Invest in a smart mix of channels. Choose the ones that make sense for your audience.

A business should be centered around your ideal client avatar. You need a comprehensive customized strategy that’s proven to work in your industry.

Try the following:
• Research the channel’s audience
• Review research studies – source: business insider, social media today, etc.
• Discover how channels affect distinct

Facebook – 2.4 billion active users offer a lot of business features.
Instagram – 500 million active users, visually based. The online mall
Twitter – top messaging platform. Ideal for trending conversations
LinkedIn
• Top professional networking site
• Ideal for connecting with industry experts
• Great for B2B marketing
YouTube- top video sharing site. Business & influencers can create channels & monetize.

Creating content
Crafting messaging – Identify valuable content
Choosing topics – relevant topics that aren’t always marketing but also entertaining, educational, and value-driven, also align with your business goals


Selling on social media


“Your brand is what people say about you when you’re not around, so it’s built through sales and that means getting an experience with you.”

Stories sell!! To get to people’s wallets, you first need to get them to their feelings. That’s the hook!

> Customers trust people over brands
63% of customers trust influencers vs brands…reaching customers that trust opinions of that person
> Influencer partnerships (sponsored) – Paid endorsement of product or service
> REVIEWS – sending free products for reviews
> Co-branded – Influencer & company cooperate on product marketing, then share resulting sales
> Paid advertising – purchasing exposure to certain audiences & preferred placements. Start with a test campaign – AB Testing


When it comes to Customer Service, give INSTANT RESPONSES. Use platforms like Keyhole and Mention, be sure to make your message sounds humane. Turn on notifications, or look through manual searches.


To conclude, we leave you with the following tips:
• Algorithms change every 1 or 2 months, stay up to date.
• Customer service is important!! When people enquire from you, they already have other options. Be the best option!
• Take things personally instead of seeing them as a problem-solution equation. 

Go Digital or Go Out of Business.

“Going digital” is more than just a buzzword, it’s a catalyst for growth. Not only does it allow more productivity and cost-saving, but it’s also an essential strategy in the t COVID-19 crisis.

“If your business is not on the internet, then your business will be out of business.”

~Bill gates~

WHAT does “going digital” mean?

Digital transformation is inevitable, it presents your business with endless (online) opportunities and you reap the benefits when someone searches for something related to what you do or sell. Essentially, going digital means building an online presence for your business. this requires a full understanding of how your audience (target market) uses technology to access what they need, at the right time.

For instance, when someone clicks a link to your website, they can learn so much about you like pricing, client testimonials (which builds trust), or even schedule an appointment.

WHY go digital?

How digitizing can help you build your business  

1. Build relations on social networks  

2. Selling online  

3. Finding new customers  

4. Keeping existing customers  

Ask yourself, “ why do I want to go digital ? “ before anything else, people have to know you exist.  

Additionally, this will also give you valuable insight into prospective clients,  what the ey want and how to give it to them. 

HOW to go digital:   

To make digital strategies to truly succeed, employ a human-centric approach

Action steps to get started:

  1. Goal Setting  

Be intentful. Before going digital, think about what is your objective and what you want to achieve online. It will help you set the right priorities and help align your plan.  

2. Find Your Audience + Platform

WHERE DOES YOUR TARGET MARKET HANG OUT??

If you cant answer that question, stay back and think about it for a while. There are tons o digital platforms/social media networks, it’s a waste of time and money to spend time on and efforts on LinkedIn for instance when the vibey youth you are looking for is on Instagram.

3. Create A Strategy

It will help to find a team of experts to help you on this one. Marketing is almost a full-time job, the other thing to note is the everchanging algorithms – this requires you to always stay up to date with how these channels work so you can be on top of your game and beat your competitors.

4. Launch

This is one of the easiest. If you are going the social media route, you can create business pages where your customers can reach you, and new audiences can learn about you. Then start sharing content.

5. Analyze And Improve

This is one of the most important things to do because what are you doing if you are not measuring your growth? Not only does it help you measure, it gives you insights on people’s interests about you so you can “give people what they want”

Finally, or rather a bonus point: stand out from your competition 

that may sound cliche but it can’t get any truer! Provide valuable or quality content and stay consistent. This will help you gain people’s trust, in a world full of scammers and fraudsters.

That’s all from us today, we hope these help you in some way. Feel free to indulge in our blog, we have a read with some of the tools you can use to run your business digitally, it complements this read 🔗👉 https://accasesolutions.co.za/2021/03/09/5-must-have-apps-on-your-phone-entrepreneurs/